Everything I know about marketing, built into one small company

Revenue leakage is a silent killer for digital products. You launch a premium report or audio course, and within a week, the direct S3 link appears on Reddit or Discord.

While you cannot stop a determined pirate from re-hosting a file, you can (and must) stop the far more common vector of casual link sharing.

This occurs because most "security" implementations protect the page, not the asset. They hide a permanent link behind a login wall. Once that link is exposed, authentication becomes irrelevant.

When I started building out the premium content library for GetViajo.com, my personal R&D lab for...

Standard chatbots have a fatal flaw for professional work: they start from zero every time.

Sure, you can drag and drop your strategy files into the chat window at the start of every session. I did that for months. It works, until you forget one file and the AI builds a strategy based on last month's thinking.

At first I would solve this by building custom GPTs and Gemini Gems pre-loaded with both specific directions and important documents like my brand voice, pricing models, and audience research. This gave the AI the permanent context it needed to generate high-quality outputs.

I come from an SEO background. For 8 years I ran an [[hwyh-archive|SEO and Content Marketing agency]].

I've done enough technical SEO audits and cleaned up enough messy internal link architectures to know that, over time, link rot impacts a LOT of teams.

If you publish content for years and years without a plan for managing and maintaining your internal links, you'll inevitably create dead ends, orphaned pages and links will break.

Observationally, this is all too common. For years, I saw teams treat SEO audits as a reactive cleanup phase. They would publish content, relying on a spreadsheet to...